In many industries, China CEO of multinationals are bold advance digital strategy.But looking for the right talent and release of organization innovation, they are faced with the daunting challenge.To succeed, they must re-examine your leadership style, and find new ways to stimulate the whole staff team cooperation spirit, curiosity and continuous learning ability.
Disruptive digital technology is sweeping the world, and it's storm center is quickly moved to China.Alibaba in the initial public offering (IPO) the world record for the largest first-day trading volumes, WeChat implementation of mobile transactions during the lunar New Year than PayPal trade total amount is bigger for a whole year.Risk investment in China's Internet companies are now far more than 1 risk investment of American Internet companies.
On the one hand, China's large technology companies dominated the news headlines, on the other hand, consumer goods, financial services and many other companies also in the use of digital technology to rethink their business models, processes and customer experience.
These companies are bold and promote the development of digital strategy (usually in China under the leadership of chief executive), but they are looking for several yards and fusion technology talents and realize the organization and culture transformation to release speed and innovation potential faces severe challenges.For the chief executive officer (CEO) and other executives, this challenge is about personal: they must often to re-examine its throughout his career by cultivating leadership strategy slightly, and find new ways to stimulate the whole staff team cooperation spirit, curiosity and continuous learning ability.
In light of these challenges, in the second half of 2016 egon zehnder invited China CEO of multinational companies and other executives gathered in Shanghai, to discuss "release the leadership potential of digital transformation" this topic.A total of more than 20 large enterprise doing business in China sent representatives to participate in this activity.Egon zehnder CEO brahman ruijie together to participate in the discussion.This activity by egon zehnder greater China consumer goods industry consulting and HR functions consulting team leaders baraka chair.
1 see PWC study "the rise of China silicon dragon", May 2016
Digital transformation is top priority for most Chinese CEO -- but specific implementation still has a long way
In companies involved in this activity, the digital business is clearly an important strategic priorities.Nearly 70% of participants said they are headquarters of the company's board of directors or advocacy digital business, nearly half said they company CEO himself was the main advocate for digital work (figure 1).Companies are more likely to think of themselves as leaders disruptive digital technology, rather than a threat, and says they are control the digital technology to create new business models and the customer experience better.
leadership
Who is the main advocate for digital transformation in your organization?
Source: egon zehnder in China CEO and executives, in November 2016
Participating companies leaders agreed that the popular trend of digital technology is not a flash in the pan, but a huge changes would promote enterprise organization.Egon zehnder CEO brahman ruijie concluded:
"Digital technology not only has launched a new business or building a new business model.This is all the work thoroughly transform, can affect every corner of the organization.Digital technology is about you how to hit the market, how to respond to customers, how to provide more personalized custom products, how will it integrated with the functions of the background and the supply chain, so it is very different way of thinking."
Participants admits, though, that if they want to blend in this new way of thinking in the organization, and will be bold strategic vision into reality, is still a long way to go.Most people said they company is between traditional and digital enterprise, points out that a lot of people, the company's digital business organization mode is still in development (figure 2).
Organization/culture
In terms of digital transformation, how do you think of the current corporate culture?
Source: egon zehnder in China CEO and executives, in November 2016
Digital talent is in short supply, so the enterprise should pay attention to examine potential talent
As the core content of digital transformation work, companies are actively recruiting from outside digital talent, at the same time, efforts to develop digital talent within the organization.But as participants in the discussion points out, in the external recruitment and find the appropriate balance between internal training is a big challenge.Pure science and technology enterprises, said most of the participating enterprises in an external recruitment is one of their main sources of digital talent and only 3 to 2% of the enterprises in their expectations in internal development digital talent (figure 3).
talent
Your company's digital talent come from?
Source: egon zehnder in China CEO and executives, in November 2016
But there are a few speaker emphasized that retain and fusion from pure science and technology enterprises talent is difficult, so there are risks in excessive dependence on external recruitment.The executives admit that their fusion and retain the talent work is arduous, think this is one of the biggest problems associated with digital talent.
Vatican ruijie, points out that market talents has a huge demand for pure science and technology enterprises, with 90% of people in the two types of talent is always under the actively seek to find a job., he said, this makes the enterprise must be more efforts to communicate with digital talent - including establishing a collaborative decision-making culture, digital talent to give more autonomy and more resources, and more contact with global and China executives and the opportunity to gain attention.
Equally important, evaluation of digital talent enterprises shall not examine the experience of candidates, but also pay more attention to understand the candidate's potential - because they want to looking for those who can succeed in the virgin land of talents.To be specific, the enterprise shall look for candidates who showed higher desire for knowledge and insight - this is two important indicators reflect the leadership potential of 2.If the enterprise pay more attention to the potential, can create dig dug internal talent to lead the new opportunities for digital business.With appropriate means of development, currently in charge of operation management in the field of the digital talent can be very successful digital business leader for development.
"Winning 2 see egon zehnder study Chinese digital war for talent", 2016
Digital transformation should be from top to bottom: China CEO will play a key role
One participant in the activities and share interesting highlights the CEO and senior management should play a key role in the digital transformation, at the same time many people embrace the new thinking is still a long way to go before.Members in the group discussion, there are, for instance, their company digital strategy team had a important about the file, it is distributed to senior executives electronic form.But some of them are required to provide paper documents, this has to do with the company efforts to embrace digital channel is self-contradictory.
Recognizing that leaders need to re-examine their own state of mind, some companies are creating an "immersive experience", let executives directly in contact with the digital technology pioneer.For example, a Chinese multinational enterprises to take 30 excellent executives to silicon valley, with Facebook, Google, Uber us technology companies such as peer discussion communication, make them more close to the forefront of the global digital transformation.Similarly, China CEO of a multinational enterprise invited its global CEO and senior management team to China to see China's pure science and technology enterprises, such as tencent and alibaba.
As digital business advocates, China CEO to fully mobilize the entire organization, including the global and regional interested party, as well as China first-line team) to participate in the digital transformation.Ceos and other executives is a core task in the enterprise to set up and the first to advocate a kind of reverse should be faster, more innovative and less emphasis on heavy grade of culture.They can encourage internal entrepreneurship, achieve organizational flattening, make full use of digital channels for internal communication, and advocates stronger training staff set up the concept of digital projects.
China CEO and other senior executives will communicate with all interested parties, to help the team to prepare for continuous change and respond to a large number of fuzzy factors.For the current organization, for example, how to set up suitable for digital business still exist many disputes on the ownership of the department, is to set up the function of centralized management, set up business, alone or as a part of the existing functions such as marketing (figure 4).Enterprise leaders must always reserve for organizational change quickly, with the evolution of digital transformation, be prepared to review these changes, while maintaining full participation and let the team know the latest progress.
Last but not least, China CEO in success needed by the digital transformation of education should also play a key role.He/she shall organize digital talent in playing the guardian of the role, invest time and energy to personally train and motivate the kind of talent, and, when necessary, to protect them from the constraints of traditional process or conservative thinking.
Organization/culture
Your company's digital business take what kind of organization form?
Source: egon zehnder in China CEO and executives, in November 2016
The tide of digital transformation is unstoppable.The trend is to create exciting opportunities for today's enterprise, allowing them to reshape business model, customer experience and internal processes, and thus release huge value.However, only when the enterprises to find and can give full play to promote innovation level to the next level of digital talent, these efforts will succeed.This needs China CEO give full play to its individual leadership - focus on high-speed and collaborative culture, cultivation and protection of digital talent, and first to create and develop new ways of thinking.
