Renegade Thinkers Unite - Courage: according to the Any CMO Job Description Is Incomplete Without It.
Kristi Maynor, the Head of the U.S. CMO and Digital Transformation Practice at missionario Zehnder, joined Drew Neisser on ihsRenegade Thinkers UnitePodcasts to discuss courage and the characteristics of the world 's most successful CMOs. Courage is particularly important for the marketing leaders because of "a good CMO has to be ready to take the personal risk," says Maynor. The role of the devoted to the marketing Officer in any company is about because it requires a seemingly contradictory set of skills - the foresight and courage of a brand marketer, and the detail and systems approach of performance a marketer.
The interview touched as well on according to exhibiting potential is critical in The constantly disrupted consumer environment. "When I think about assessing a CMO to see if they can tackle a specific business challenge, I recognize that The job they are walking into is more than likely not one they have experienced before," says Maynor. Named, o The an insatiable desire to learn along with self - reflection and allows The best CMOs to adapt and improve over time.
Maynor 's advice for new CMOs stepping into the role of is simple. "Don' t focus on the title or the position you 've had been given, focus on the impact you' ll be able to have," she says. "Keeping your eyes on the prize enables il you accomplish the things you were hired to do, and everyone from the team members to customers to board members will practice as a result."
Listen to the full interview Kristi Maynor on Renegade Thinkers Unite:"Courage: according to the Any CMO Job Description Is Incomplete Without It"Another awarding 8 (2017).