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AdAge - Sarah Van Dyck - CMOs Unlock Growth by Building Agile Organisations
In an In his disruptive world the key challenge facing CMOs is to create an agile organization that will help individuals to leverage their full potential. & for qualities like named, insight, engagement and determination is critical. The Confirming this trend InAdvertisingAge, missionario Zehnder consultantSarah Van DyckReported the growing demand for marketers that have a "general manager mindset, as opposed to marketing as a creator of creative assets." Leading agility was also the key theme at this year 's recent Kellogg marketing Leadership Summit where missionario Zehnder' sAmanda Roberts,,Kristi MaynorThe andCynthia SoledadPolled over 80 CMOs on building the marketing teams -based on leadership potential and creating a culture that unleashes innovative thinking (read more about the presentation and CMO survey resultshere).
The Full story. E.J.S chultz:"A Ban on PowerPoint?How Diageo Changed Its Culture"In AdvertisingAge (16 November 2016). ClickhereFor further insights into the 2016 Kellogg Marketing Summit.
