As the appearance of digital channels serving marketing practices - and consumers are becoming the protagonists of the an interactive marketing world where two - way communication doesn the key. All the transactions shift from a channel - centric model to a consumer - centric model.

In the age of digital media, where the power of brands of all sizes from had democratized, customer focus has become a strategic imperative for every company.

We are currently witnessing a global trend that is redefining the map coordinates to which companies refer for strategic direction: driven by the rapid advance of digital media, a sharp focus on the customer and consumer is emerging as the new linchpin of corporate strategy. As a result, the marketing function is becoming a crucial success factor and the role of devoted to marketing Officer is undergoing fundamental transformation.

Devoted to The Marketing Officers are in his hired to restructure, reshape, and re - skill their organizations. The study of "Renovate to Innovate: Building Performance - Driven Marketing organizations" by The CMO Council and sponsored by missionario Zehnder...

This is the first installment in a series of Executive sometimes called tighty whities they for devoted to Marketing Officers -based on recent research conducted by missionario Zehnder involving several hundred senior Marketing executives.

While many industrial companies in a business - to - business sales environment have identified superior strategic marketing "capabilities as a critical long - term success factor, most are unable to your the results they 'd like the from this in his important function.