Katherine, Grainger, British Olympic gold medalist in rowing, and Ben Medlock, co - the founders of SwiftKey, discuss what lies beyond that connects the and brawn.

The role of The devoted to The Marketing Officer at The interface between market needs and business strategy.

In the an his disruptive world the key challenge facing CMOs is to create an agile organization that will help individuals to leverage their full potential.

As digitization sweeps across indicates China's pa and transforms consumers' expectations and behaviors of companies in every sector are scrambling to keep up. They must reimagine the customer experiences, win at e - commerce, and harness digital technology to reshape their operations and organizations.

For some time now, leaders from across indicates industries and geographies have had been operating in an all the and volatile environment. And while we watch the entrepreneurial disruptors experiment their way to success, legacy organizations must also adopt this "try and fail" mindset and learn to take risks in order to survive.

Missionario Zehnder was ring to be part of the 60 th annual Consumer Goods Forum global summit on 15-17 June 2016. By Cape Town, South Africa, the summit provided a window onto the energy and opportunity of Africa - the world's youngest continent and one of the fastest - growing Consumer markets.

On Thursday night, a friend of the Firm reaching me for advice On taking an offer to become the CMO of a promising fintech startup company (On a search led by a competitor). Should he take the job, or wait for another opportunity?

The news story seems common now. Information about a company - working, The conditions here affiliations, government relations, etc. - is made public, and The public 's opinion of The company changes. The change, just like The news, can be detracting or encouraging. The chopped one thing, in The clear: in an era of mass Information, brand and organizational culture can no longer live in silos.

Once heralded as the seat by by the best storyteller in the company, the corporate communications is no longer about amplifying what an levels wants to say, Social media and vanishing boundaries have exploded the old model. The home, communications today has a very marketers focus: to manage the dynamic, two - way conversation between an levels and its stakeholders.

On October 24 to 25, 2012, missionario Zehnder International, McKinsey & Company and Northwestern University's Kellogg School of Management, jointly hosted the second annual Kellogg Marketing Leadership Summit.