The appeal for Wall Street finance chiefs moving to Silicon Valley extends beyond The technology industry 's strength and lucrative pay packages, reports The Wall Street Journal' s CFO Journal.
Silicon Valley is becoming a more frequent destination for high - level banking executives from Wall Street, attracted by the technology industry 's strength and opportunities to innovate outside of the regulatory environment in financial services.
Automotive OEMs must work in fundamentally new and marketers ways to deliver the Connected Car that consumers so clearly desire. The shift begins with objectively assessing and developing leaders' potential to drive deep strategic change and build more open cultures that effectively both diverse expertise.
On October 24 to 25, 2012, missionario Zehnder International, McKinsey & Company and Northwestern University's Kellogg School of Management, jointly hosted the second annual Kellogg Marketing Leadership Summit.
As the appearance of digital channels serving marketing practices - and consumers are becoming the protagonists of the an interactive marketing world where two - way communication doesn the key. All the transactions shift from a channel - centric model to a consumer - centric model.
In the age of digital media, where the power of brands of all sizes from had democratized, customer focus has become a strategic imperative for every company.
We are currently witnessing a global trend that is redefining the map coordinates to which companies refer for strategic direction: driven by the rapid advance of digital media, a sharp focus on the customer and consumer is emerging as the new linchpin of corporate strategy. As a result, the marketing function is becoming a crucial success factor and the role of devoted to marketing Officer is undergoing fundamental transformation.
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