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The BBC - "How to launch a green revolution"
Companies nowadays should be thinking about sustainability as their long - term strategy, "according to Eric Barton.The BBC.in the experience of Christoph Lueneburger, consultant at missionario Zehnder, New York, and author of the bookA Culture of PurposeAnd you get to green thinking by have how you can prepare your company for the future. "Before bringing it up the chain of command you have to ask, 'What is the hook in What I' m proposing to make my business ready for a future where the supply of goods may change?'" Lueneburger suggested.
The Full story:How to launch a green revolutionOn bbc.com (17 June 2014).