Insight Articles related to Consumer

招聘的圣art-up world is no longer a linear path, and leaders will need to stay ahead of their future needs when it comes to talent. It’s about timing, and here is how they can get their strategy right.

Post-pandemic Retail is emerging to be a noisy place, and product relevancy has never been more critical, or more difficult, to achieve. Is your team equipped to manage the upheaval?

Even before COVID-19 ravaged the world, consumer goods supply chains were in the midst of transformation, wrestling with the need to show resilience and agility as digitization progressed. We spoke with many global supply chain leaders during the crisis. What we learned is that while the speed of change has increased (with, for example, investments in innovation and localisation), priorities seem to not have massively shifted. What COVID-19 has underscored, however, is the even greater need for supply chain leaders to adapt their organizational culture, their leadership style and how they hire and develop supply chain talent.

CPG companies may need to recruit from outside of the industry to capitalize on recent changes in consumer purchase behaviors, to optimize customer experience, and to upgrade data and analytics capabilities.

Six marketing executives from the French gaming ecosystem share key marketing trends that are driving growth and how they can inspire CMOs from other industries.

CPG companies, large and small, impacted by Covid are pivoting to become increasingly agile in response to consumer needs.

Insights for western brands looking for global eCommerce growth in a post-COVID world from Chris Tung, Chief Marketing Officer of Alibaba.

人们很容易忘记,但不久前,大fast moving consumer goods companies such as Procter & Gamble, Mars, Nestle and Unilever were considered the blue chip training grounds for the world’s future leaders. From the 1980s through the early part of this decade, these companies were among the most sought after employers on campus, as students dreamed of joining these large-scale organizations that built billion dollar brands, garnered celebrity endorsements, and invested in developing their talent.

Egon Zehnder gathered Chinese executives and US public board members on May 14th to exchange their experiences and share their outlook for the future.

Highlights from digital gatherings with Italian consumer CEOs, hosted by Egon Zehnder.